Everything's going up, nothing's coming down
7/10/2011 5:12:00 PM
It seems like the odds are against the Taco Tracker 2.8.
First, Taco Bell decided to get rid of the 89¢ Cheesy Double Decker taco and now Taco John’s has decided that they want to get into the act. I drove past Taco John’s on Tuesday morning, and the sign read, “Taco Tuesday Crispy Tacos 69¢”
69¢! What’s the deal? It seems like everyone is trying to capitalize off the success of Taco Tracker 2.8. In a way I feel that it’s my fault. Does anyone really think that the price would’ve gone up if it wasn’t for the success and celebrations that followed the eating of the 100th taco? All I know is that a couple weeks ago when the 100th taco was swallowed, tacos on Taco Tuesday were 59¢, now all the sudden they’re 69¢! I have no inside knowledge of it, but I doubt that’s a coincidence.
Can you really blame Taco John’s? Everyone knows the popularity of tacos. It’s no secret. When you have a product in that high of demand, you can basically charge whatever you want for it. People are going to eat tacos whether they’re 59¢, 69¢, $5.90, or $8.00. It’s just a proven fact: if you sell tacos, people will buy them, no matter what the cost. So while I’m disappointed at this nearly 17% increase, we all had to know this was inevitable.
The Taco Tracker 2.8 has overcome seemingly every obstacle, we shall see over the coming weeks how it handles this one.