It seems like the odds are against the Taco Tracker 2.8. 

First, Taco Bell decided to get rid of the 89¢ Cheesy Double Decker taco and now Taco John’s has decided that they want to get into the act.  I drove past Taco John’s on Tuesday morning, and the sign read, “Taco Tuesday Crispy Tacos 69¢” 

69¢!  What’s the deal?  It seems like everyone is trying to capitalize off the success of Taco Tracker 2.8.  In a way I feel that it’s my fault.  Does anyone really think that the price would’ve gone up if it wasn’t for the success and celebrations that followed the eating of the 100^th taco?  All I know is that a couple weeks ago when the 100^th taco was swallowed, tacos on Taco Tuesday were 59¢, now all the sudden they’re 69¢!  I have no inside knowledge of it, but I doubt that’s a coincidence. 

Can you really blame Taco John’s?  Everyone knows the popularity of tacos.  It’s no secret.  When you have a product in that high of demand, you can basically charge whatever you want for it.  People are going to eat tacos whether they’re 59¢, 69¢, $5.90, or $8.00.  It’s just a proven fact: if you sell tacos, people will buy them, no matter what the cost.  So while I’m disappointed at this nearly 17% increase, we all had to know this was inevitable. 

The Taco Tracker 2.8 has overcome seemingly every obstacle, we shall see over the coming weeks how it handles this one.